Privacy Policy

We, Rage Distribution Pty Ltd. (“Rage”, “we”, or “us”, “our”) are committed to safeguarding the privacy of your personal information or personal data (“PI”). This Policy (“Policy”) explains how we process your PI, which means, in relation to your PI, various activities including collecting, receiving, recording, storing, updating, using, transferring or erasing.

This Policy applies to any and all interactions with us where we process PI including your use of the Rage website, or engaging with us telephonically or in person and forms part of the Rage website Terms and Conditions. By visiting or using the Rage website, you agree to the terms of this Policy as updated from time to time. We will let you know of any material changes to the Policy. 

  • This Policy applies to all data subjects (persons, whether a natural or juristic person, to whom PI relates) (“you”, “your”), whose PI we collect, regardless of the country where you live or work.
  • This Policy applies to all PI, whether it was provided to us through the Rage Website or through any other form of communications with you such as email, telephone, or otherwise (“Channels”), through or by third parties or tools that collect PI.
  • PI means information relating to an identifiable, living, natural person, and where it is applicable, an identifiable, existing juristic person, including: information relating to race, gender, marital status, ethnicity or social origin, age, an identifiable contact number, email address, physical address, telephone number, identification number, location information, online identifier; biometric information; personal preferences, views or opinions; correspondence of a private or confidential nature; and a name if it appears with other PI relating to you or if disclosing your name itself will reveal information about you.
  • The PI we collect about you is dependent on:
    • the transaction you are completing,
    • the reason you are communicating with us and
    • the Channel used to communicate with us.
    • PI may include your: name, contact information including e-mail address, postal address, physical address, primary and secondary telephone numbers, date of birth; employment history, criminal history, ethnic origin, language, gender, age, financial information (as required by law, relating to financial services and credit products and services), biometric information (in order for us to identify you when you phone us), billing information, additional information which we are required or permitted by applicable legislation to collect and process, as well as information you elect to share publicly, including on social media.
  • PI excludes:
    • information that has been made anonymous so that it does not identify a specific person;
    • permanently de-identified information that does not relate or cannot be traced back to you specifically; and
    • non-personal statistical information collected and compiled by us.
    • You must accept all the terms of this Policy when you purchase/order any of our products or, register for, or use the website, or any of our services. By accepting this Policy, you are deemed to have read, understood, accepted, and agreed to be bound by all of its terms.
    • Legal capacity: There is no age requirement for engaging with our Channels. However, to the extent required by applicable law, users under the age of 18 years of age must obtain parental or guardian consent. We will afford the same level of protection to all PI processed, regardless of the age of the person the PI pertains to.
      • We collect your PI when you:
          • voluntarily provide us with information when you interact with us, for example when you send us online enquiries, or you subscribe to or consent to receiving newsletters or other communications from us;
          • browse, visit or participate in our various Channels;
          • register an online profile on the Rage Website to purchase our products;
          • purchase, return, exchange or enquire about products and service from us;
          • agree to the terms and conditions of credit applications and other products and services that contain
          • provisions dealing with the use or disclosure of your PI;
          • make general enquiries, lodge complaints, and communicate with us;
          • apply for vacancies through our hiring channels by submitting your CV and thereafter should you be
          • employed as an employee of Rage;
          • participate in any of our events.
          • From time to time we collect your PI from trusted third parties, in which case we will ensure that you have provided your consent for your PI to be disclosed to us.
          • We do not collect or retain your bank card details used to purchase products. Rage is compliant in terms of PCI DSS. This information is collected by financial institutions that have their own privacy policies. You are advised to never respond to emails that seem to be from us requesting bank card details as this request is most likely fraudulent and should be reported to us immediately.
          • Cookies: A cookie is a small text file that is stored on your computer or mobile device when you use it. Cookies hold information such as the identity of the computer or device you used to access our Channels, your server address, domain name, the time and date that you visited our Channels, pages, product and documentation that you accessed or viewed and which internet browser you used. We do this so that we can:
            • provide you with more personalised service, communication and products by better understanding your browsing and purchasing behaviour;
            • track, count and analyse website visits and usage data;
            • understand product preferences and popularity; and
            • improve the Rage Website and your online shopping experience.
            • Your internet browser generally accepts cookies automatically, but you can often change this setting to stop accepting them. You can also delete cookies manually. However, no longer accepting cookies or deleting them will prevent you from accessing certain aspects of the Rage Website where cookies are necessary.
            • Third-party services: We use trusted third-party services including Google Analytics that collect, monitor and analyse our users’ usage. To prevent your PI from being used by Google Analytics you can install an opt-out browser add-on.
            • Most web browsers can be adjusted to inform you when a cookie has been sent to you and provide you with the opportunity to refuse that cookie. Refusing a cookie may, in some cases, preclude you from using, or negatively impact, the display or function of the Rage Website or certain areas or features of the Rage Website. 
            • Recording Calls and CCTV: We may monitor and record any telephone calls that occur between Rage and yourself, including any calls to our call centre. We record calls to improve our service delivery, have a recording of your details to update them and or to meet any regulatory requirement. We may also record your movements where we have CCTV systems in our stores, or head office.
              • Processing includes gathering your personal data, disclosing it as stipulated in the clause below, and combining it with other personal information. We collect and process your PI to:
                • provide our goods and services to you;
                • communicate with you regarding new product features, personalised products, services, offers and events that we think may be of interest to you;
                • analyse, develop, continually improve and enhance the use, functionality and performance of the Rage Website, products and services to manage the security of our sites, networks and systems;
                • comply with applicable laws, including our obligations to make disclosures to authorities, regulators and government bodies; and
                • engage in our legitimate business, related interests, and legal purposes, including but not limited to detecting and preventing fraud and conducting our business as a fashion retailer.
                • We may provide access to or share some of your PI, when necessary and for the reasons that it was provided or collected, to:
                  • provide content and services like registration for transactions and customer support, to help detect and prevent potentially illegal acts and violations of our policies;
                  • our service providers and or auditors, if they are required under contract to process it for us or to provide services for or to us, including e-mail service providers, analytics companies, distribution and courier companies, information hosting, communication providers, development and administration, information technology and related infrastructure services, technical support and other support services relating to our legitimate business interests and our contractual obligations to you (our contracts dictate that these service providers only use your information in connection with the goods they supply or services they perform for us and not for their own benefit);
                  • credit bureaus to report account information, as permitted by law;
                  • banking partners as required by credit card association rules for inclusion on their list of terminated merchants (in the event that you utilise the services to receive payments and you meet their criteria); and
                  • other third parties who provide us with relevant services where appropriate.
                • Change of ownership: We may share PI with third parties in the event of a reorganisation, merger, sale, joint venture, assignment, transfer or other type of sale of all or any portion of our business, assets or stock.
                • Regulators and law enforcement: We may provide access to or share your PI as required by law, court order or other lawful reasons, where we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to government requests, including public and government authorities. When we share or provide access to your PI with third parties, they are contractually restricted from using or disclosing your PI except as necessary to perform services on our behalf or to comply with legal requirements.
                • No selling: We will not sell your PI. No PI will be disclosed to anyone except as provided for in this Policy.
                7. ACCURATE AND UP TO DATE
                • We will try to keep the PI we collect as accurate, complete and up to date as is necessary for the purposes defined in this Policy. From time to time we may request you to update your PI.
                • We will keep your PI for different periods of time depending on the use or purpose your PI was provided or collected for, as well as your preferences regarding marketing, recruitment and other correspondence.
                • We will only keep your PI for as long as necessary to fulfil the purposes set out in this Policy, unless:
                  • retention of the PI is required or authorised by law; order
                  • you have consented to the retention of the PI.
                  • We will safely delete or destroy PI which we are no longer required or not permitted to retain, or for which we do not have your consent.
                • We take the security of personal data very seriously and always do our best to comply with applicable data protection laws. We secure the integrity and confidentiality of your PI that is in our possession and under our control by taking the appropriate reasonable technical and organisational measures to prevent loss, damage, unauthorised destruction, unlawful access, or unlawful processing of your PI. We authorise access to PI only for those employees who require it to fulfil their job responsibilities. In doing so we have due regard to generally accepted industry information security practices and procedures.
                  10. YOUR RIGHTS
                  • You have the following rights in respect of your PI that we process:
                    • you may enquire from us whether we hold your PI, (we will only provide you with this information when you provide us with adequate proof of your identity);
                    • where necessary, request the correction or deletion of your PI;
                    • object to, restrict or limit the processing of your PI;
                    • object to using your PI for purposes of direct marketing.
                  • You can exercise any of your rights listed above by sending an email to info@ragesa.co.za. If you want to change your email preferences, you can do so by selecting the preference settings on the most recent email that you received from us. Where we have reasonable doubt as to the identity of the person making an enquiry we may request additional information to confirm the identity of the person, such as an identity document, including a driver’s licence or passport.
                  • Please note that the above rights are not absolute, and we may be entitled to refuse requests where exceptions apply. Should we determine that you are not entitled to exercise a specific right, we will provide you with the reasons why.
                  • Should we have reasonable grounds to believe that your PI has been accessed or acquired by any unauthorised person, we will, as soon as is reasonably possible and lawfully required, notify the applicable regulator, as well as yourself, unless we are unable to establish the identity of the PI that has been unlawfully accessed.
                      11. LIMITATION
                      • We are not responsible for, give no warranties, nor make any representations in respect of the privacy policies or practices of linked or any third-party websites. 
                          12. CHANGES TO THIS PRIVACY POLICY
                          • This privacy Policy is effective as of 1 July 2021. The latest version of our Privacy Policy is always available on the Rage Website. We may need to update or change our Policy from time to time, and we will notify you regarding any material changes to this Policy using the channels that we normally use to communicate. We will also place a notice in a prominent place on the website. Your continued use of the Rage Website, products and services after you have been notified of any amendments to the Policy will represent your acknowledgment of any changes and your agreement to adhere to the updated Policy. 
                              13. DISPUTE RESOLUTION OR LODGING A COMPLAINT
                              • Should you have any concerns relating to our Policy you may submit an email to info@ragesa.co.za. We will review your concerns and try to resolve any complaint relating to the protection of PI, in this Policy and applicable law. 
                              • We will acknowledge your request as required under applicable data protection laws. However, the rights mentioned in this Policy are not absolute: the rights do not always apply, and exemptions may be applicable. We will ask you to verify your identity and/or ask you for information to assist us in better understanding your request. In the event we do not comply with your request, we will explain why.